CHARLES LAI ©2025
Visual Identity, Art Direction,

Photography, Graphic Design

Worldwide brand-visual partner

hello@charleslai.jp
Behance, Instagram, Linkedln

CHARLES LAI ©2025
Visual Identity, Art Direction,

Photography, Graphic Design

Worldwide brand-visual partner

hello@charleslai.jp
Behance, Instagram, Linkedln

My Role:

FMCG Packaging Design / Label Design / Visual Identity

Tokyo Green Tea

2020

Tokyo Green Tea

Tokyo Green Tea

2020
2020

FMCG Packaging Design / Label Design / Visual Identity

FMCG Packaging Design / Label Design / Visual Identity

A seasonal green tea for visitors, made with Tokyo-grown leaves and packaged to capture the spirit of the city

My Role:

FMCG Packaging Design / Label Design & Production / Visual Identity

My role:

My role:

FMCG Packaging Design / Label Design & Production / Visual Identity

FMCG Packaging Design / Label Design & Production / Visual Identity

About the project
About the project

Pokka Sapporo launched a seasonal green tea for foreign visitors during the Tokyo 2020 Olympics, using locally grown Tokyo tea leaves. To highlight its limited availability and Tokyo origin, we designed the packaging with bold English typography paired with a minimal Japanese pattern inspired by tea field layouts. The clean, graphic look was made to stand out in vending machines and appeal to tourists, while staying rooted in Japanese aesthetics.

Result
Result

The product stood out in vending machines and social feeds alike. Its design clearly communicated its Tokyo-local appeal, while its minimal yet vivid packaging invited curiosity from international and domestic audiences.

©
©
Pokka Sapporo & GTDI.
Pokka Sapporo & GTDI.
All Rights Reserved. 
All Rights Reserved. 
©
Pokka Sapporo & GTDI.
All Rights Reserved. 
Client
Client
Pokka Sapporo
Pokka Sapporo
Agency
Agency
GTDI
GTDI
Creative Director
Creative Director
Henry Ho
Henry Ho
Designer
Designer
Charles Lai
Charles Lai
Client
Pokka Sapporo
Agency
GTDI
Creative Director
Henry Ho
Designer
Charles Lai

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