CHARLES LAI ©2025
Visual Identity, Art Direction,
Photography, Graphic Design
Worldwide brand-visual partner
CHARLES LAI ©2025
Visual Identity, Art Direction,
Photography, Graphic Design
Worldwide brand-visual partner
My Role:
FMCG Packaging Design / Label Design / Visual Identity
Tokyo Green Tea
2020


Tokyo Green Tea
Tokyo Green Tea
2020
2020
FMCG Packaging Design / Label Design / Visual Identity
FMCG Packaging Design / Label Design / Visual Identity
A seasonal green tea for visitors, made with Tokyo-grown leaves and packaged to capture the spirit of the city
My Role:
FMCG Packaging Design / Label Design & Production / Visual Identity
My role:
My role:
FMCG Packaging Design / Label Design & Production / Visual Identity
FMCG Packaging Design / Label Design & Production / Visual Identity
About the project
About the project
Pokka Sapporo launched a seasonal green tea for foreign visitors during the Tokyo 2020 Olympics, using locally grown Tokyo tea leaves. To highlight its limited availability and Tokyo origin, we designed the packaging with bold English typography paired with a minimal Japanese pattern inspired by tea field layouts. The clean, graphic look was made to stand out in vending machines and appeal to tourists, while staying rooted in Japanese aesthetics.
Result
Result
The product stood out in vending machines and social feeds alike. Its design clearly communicated its Tokyo-local appeal, while its minimal yet vivid packaging invited curiosity from international and domestic audiences.