Equipping the local government to showcase everyday life in Ozora through Instagram
About the project
Building on Proto Ozora’s momentum, the second phase “Ozora Life” focused on strengthening the town government’s Instagram presence. I created a concise playbook and visual guidelines inspired by Ozora’s skies, snowy fields, and close-knit community. The guidelines cover profile setup, grid layout, color palette, typography, caption style, and story templates so that every post – whether capturing a sunrise over frozen lakes or a local festival – feels authentic and on brand. Town staffs learned to apply these guidelines in everyday posts without outside assistance.
Result
Since implementing the Ozora Life guidelines, the town’s Instagram engagement has risen by 30%. Local residents now regularly contribute user-generated content using the branded templates, and municipal staff maintain a consistent, high-quality feed that highlights Ozora’s unique lifestyle. The playbook ensures a sustainable, in-house approach to showcasing the town’s beauty and community spirit.