CHARLES LAI ©2025
Visual Identity, Art Direction,
Photography, Graphic Design
Worldwide brand-visual partner
CHARLES LAI ©2025
Visual Identity, Art Direction,
Photography, Graphic Design
Worldwide brand-visual partner
My Role:
Graphic Design
Blue Bottle Picnic Mat
2020
Blue Bottle Picnic Mat
Blue Bottle Picnic Mat
2020
2020
Graphic Design
Graphic Design
A lightweight, sustainable mat for Blue Bottle Japan—blending brand, craft, and everyday use
My Role:
Graphic Design
My role:
My role:
Graphic Design
Graphic Design
About the project
About the project
Blue Bottle Coffee Japan asked us to create a small, sustainable giveaway for its café community. We took cues from the brand’s paper cup and worked with Sanyo Paper, a Japanese recycler, to craft a fold-up picnic mat from strong crepe paper. The mat hides the cup silhouette inside fresh blue stripes, so coffee lovers can literally sit on Blue Bottle while they relax outside. Simple, playful, and fully recyclable, it lets the brand travel from café benches to parks.