Celebrating 25 years of hospitality with a logo shaped by iconic memories and timeless design
To mark the 25th anniversary of The Westin Tokyo, we created a special logo that reflects the hotel’s elegance, history, and personality. The design of the “25” was inspired by one of the hotel’s most iconic scenes — a horse-drawn wedding carriage that greets guests at the entrance. The soft, flowing curves also echo the classic European details found throughout the hotel’s architecture and interiors.
Alongside the logo, we refreshed surrounding materials such as maps and access guides to create a clean, unified system. The result is a visual identity that feels both rooted in the past and refined for today — quietly celebrating a milestone with warmth and grace.
The anniversary logo was rolled out across key guest touchpoints and celebration materials. It deepened the emotional connection with guests and helped reinforce the brand’s timeless image.