Enhancing functional appeal through color and clarity for a vitamin-rich beverage line
About the project
Pokka Sapporo approached us to refresh the packaging design for their C Water and C Supply drinks — a line known for its functional value and vitamin C content. The goal was to update the visual identity to better communicate the product’s health benefits and nutritional function, while maintaining brand familiarity.
To achieve this, we redesigned the bottle labels with added silver and fresh blue color bands, creating a visual language that signals clarity, energy, and wellness. The new color accents help emphasize key information like vitamin content and nutritional claims without overwhelming the clean, functional aesthetic.
The layout was restructured to balance hierarchy and readability across both product variants, with a focus on modernizing the brand while retaining its recognizable lemon mark and essential green cross.
Result
The updated packaging was rolled out across retail and vending machine channels, successfully reinforcing the product’s positioning as a refreshing and functional choice. The refined label design highlights the drink’s nutritional benefits more clearly, improving its appeal among health-conscious consumers.