I’m Charles, a Hong Kong-born, Japan-based art director/visual designer specializing in branding and visual storytelling. My creative journey began in photography and evolved through experiences in both in-house teams and global agencies, shaping my ability to lead diverse projects with clarity and purpose.

Since moving to Japan in 2017, I’ve collaborated with renowned brands such as Nike, Yamaha, Sapporo Premium Beer, and Mitsubishi Heavy Industries, delivering projects ranging from global campaigns and local branding to comprehensive visual identities. Fluent in English, Japanese, and Chinese, I create designs that resonate emotionally and culturally.

My approach combines strategic thinking with aesthetic exploration, always prioritizing meaningful connections between brands and their audiences. As an independent creative partner, I work closely and thoughtfully with teams to craft visuals that are clear, impactful, and authentic.