Visualizing Sapporo’s brand promise – “Connecting Worlds” through a global campaign that blends story, symbolism, and cinematic craft.
Following our work on Sapporo’s global brand guidelines, we were commissioned to bring its brand promise, “Connecting Worlds” to life through a full campaign. Sapporo’s story has always lived at the intersection of East and West — where traditional German brewing techniques meet Japanese craftsmanship, and where cultures blend into something greater.
To express this, we created a cinematic brand film and a suite of global assets that visualize the brand narrative with metaphor, movement, and emotion. From the legendary founder’s journey to a world of unexpected connections, every scene is framed by duality and discovery – a portal between worlds.
The campaign was designed to resonate with a younger, global audience while staying true to Sapporo’s heritage and ambition.
The new brand film and campaign were launched across 10 global regions, unifying the way Sapporo tells its story and reinforcing its position as a symbol of cross-cultural excellence.