CHARLES LAI ©2025
Visual Identity, Art Direction,

Photography, Graphic Design

Based in Tokyo, work for global

hello@charleslai.jp
Behance, Instagram, Linkedln

CHARLES LAI ©2025
Visual Identity, Art Direction,

Photography, Graphic Design

Based in Tokyo, work for global

hello@charleslai.jp
Behance, Instagram, Linkedln

Japan-based art director crafting visual identities and stories that connect across cultures and contexts.

Japan-based art director crafting visual identities and stories that connect across cultures and contexts.

Japan-based art director crafting visual identities and stories that connect across cultures and contexts.

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Tokyo time

©2025

Hong Kong–born, Japan–based art director specializing in thoughtful visual direction. I blend creative experimentation with strategic insight to deliver designs that resonate and engage.

Selected Work

Profile

As a creative with roots in photography and experience across agencies and in-house teams, I bring a multi-disciplinary perspective to visual storytelling. My work spans from global campaigns to local experiences, minimalist identities to layered visual systems – always with a focus on the why behind the work and the feeling it leaves behind.



I value building work that's thoughtful, grounded, and human through listening closely, thinking deeply, and crafting with care. Now working independently, I partner with clients and creative teams to bring ideas to life with quiet intention and a collaborative spirit. Fluent in English, Japanese, and Chinese, I've collaborated with global brands including Nike, Yamaha, Sapporo Beer, Shiseido & Mitsubishi Heavy Industry.