Hong Kong-born, Japan-based art director. I blend strategic thinking with visual craft to build identities, campaigns and content – from first idea to final asset.
Selected Work
Design Playground
Profile
I’m Charles Lai – a Hong Kong-born, Japan-based art director who turns brand strategy into clear, memorable visuals. Drawing on a background in photography and agency experience, I design identities, campaigns, and content that connect across cultures and emotions.
Fluent in English, Japanese, Chinese, I collaborate with clients and creative teams from concept to launch – shaping everything from the first mood-board to the last production file. Brands I’ve worked with include Nike, Yamaha, Sapporo Beer, Mitsubishi Heavy Industries, and more. Let’s talk about moving your next brief from idea to impact.