CHARLES LAI ©2025
Visual Identity, Art Direction,

Photography, Graphic Design

Based in Tokyo, work for global

hello@charleslai.jp
Behance, Instagram, Linkedln

CHARLES LAI ©2025
Visual Identity, Art Direction,

Photography, Graphic Design

Based in Tokyo, work for global

hello@charleslai.jp
Behance, Instagram, Linkedln

AIUEO / え〜キモい

At first glance, this “え” looks solid — heavy even. But the moment it starts to move, something feels… off. There’s no gravity, no weight, just this soft, saggy flesh-like response that makes you go “え〜〜!?” without thinking. That gap between expectation and texture — that’s where the キモさ lives.