CHARLES LAI ©2025
Visual Identity, Art Direction,

Photography, Graphic Design

Worldwide brand-visual partner

hello@charleslai.jp
Behance, Instagram, Linkedln

CHARLES LAI ©2025
Visual Identity, Art Direction,

Photography, Graphic Design

Worldwide brand-visual partner

hello@charleslai.jp
Behance, Instagram, Linkedln

AIUEO / う〜れしい

AIUEO / う〜れしい

AIUEO / う〜れしい

ウーッ… I imagined “う” like a sound you make when you’re holding your breath — or when you’re handed a shiny balloon and your voice stretches into a grin. It reminded me of words like 浮く (to float), so I made it puff up and hover mid-air. A little inflated, a little weightless — and somehow, just a little happy.